AUREA#6 recap
AUREA#6 Recap: Navigating the XR Roller Coaster
The exhilarating two-day journey at Europa-Park during the AUREA Award & Summit unfolded against the backdrop of the AUREA#6 theme: "The Roller Coaster As Metaphor – Shaping Trustworthy Digital Experiences For All." In the dynamic landscape of XR, the community explored the principles needed for sustainable growth, emphasizing the pivotal role of trustworthiness in fostering mass market adoption of Location-Based Entertainment (LBE) and XR technologies.
Day 1 & Day 2 Highlights
The AUREA#6 Program, held on January 18 and 19, 2024, showcased a packed program with fantastic speakers and unparalleled insights. From Mate Rimac's inspiring keynote on Day 1 to Caitlin Krause, Athena Demos, Eve Weston, and Kathleen Cohen's stellar keynotes on Day 2, attendees were immersed in the exploration of trust as a cornerstone in both theme park design and the creation of digital experiences.
AUREA Award Winners
The prestigious AUREA Award Finale celebrated ten exceptional finalists, each contributing to the XR landscape. Against the backdrop of "The Roller Coaster As Metaphor," the winners were recognized for embodying the principles of trustworthiness:
Innovation - Motorica: MoGen
Impact - Brainjo
Interaction - Limitless Flight: Jump
Creative - PatchXR: PatchWorld
Experience / Immersion - Holoplot: HoloplotSphere - Las Vegas
These projects not only demonstrated innovation, impact, interaction, creativity, and immersive experiences but also reflected the commitment to building trust in the ever-evolving world of XR.
The World Beyond Podcast
The excitement continued with the announcement of podcast recordings during the event. Michael Mack's "The World Beyond Podcast" offered listeners the opportunity to delve into insightful conversations about the XR landscape every two weeks, starting from January 19th.
AUREA#6 was more than an event; it was a roller coaster ride exploring the parallels between theme park design and XR. As Europa-Park stood as a testament to wonder, safety, and trust, the AUREA community paved the way for a future where trustworthy digital experiences can be embraced by all. The journey has just begun!
We look forward to welcoming you back at AUREA#7.
