The Roller Coaster as Metaphor

Shaping Trustworthy Digital Experiences For All

In the ever-evolving landscape of XR, what principles can the XR community follow to build sustainably? XR experts in the AUREA Community would argue that incorporating trustworthiness holds the key to subsequent mass market adoption of LBE & XR technologies.

Drawing inspiration from the meticulously designed realms of theme parks, our AUREA#6 conference theme, "The Roller Coaster As Metaphor" invited participants to explore the parallels between theme park design and the creation of digital experiences. We focused on the aspect of trust that underpins both worlds, examining how theme parks successfully cultivate a sense of security and wonder through a blend of regulatory frameworks, robust physical infrastructure, and the invaluable soft skills exhibited by staff, artists, and experience designers.AUREA#6 Gallery

WELCOME TO THE AUREA AWARD 2024

Welcome speech by Clark Parsons, Secretary of the AUREA Jury, David Lämmel, Director of Marketing, Sales & Digital and Marcus Ernst, Project Manager at MACK One.

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RECAP AUREA AWARD 2024

Michael Mack was very happy that so many exciting personalities and visionaries from all over the world were able to participate in this year’s AUREA Awards: Juror Kathleen Cohen – Immersive Engagement, XR Experience Strategy & Production, Natalia Szczepanczyk from HOLOPLOT – winner in the 'Experience/Immersion' category, James Jensen from Limitless Flight – Winner in the 'Interaction' category, Thomas Wagner – CEO VR Coaster, Simon Alexanderson from Motorica – Winner in the 'Innovation' category, Dan Franke – Winner of the Young Talent Awards, Julius Dorsel – Game Producer of Cybercity Lovestory and Mate Rimac – Founder & CEO Rimac Group.

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AUREA AWARD 2024 PITCH 1

„Sphere – Las Vegas“ – a pitch from Natalia Szczepanczyk, Segment Manager – Immersive Applications by HOLOPLOT.

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AUREA AWARD 2024 PITCH 2

„Sinkin Sync“ – ein Pitch von Debi Wong, Creative Producer bei DigiBC

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AUREA AWARD 2024 PITCH 3

‘Augusta Raurica’ – a pitch from Luc Moser, Head of NB & Operations at Tamschick Media.

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AUREA AWARD 2024 PITCH 4

‘MoGen’ – a pitch from Simon Alexanderson, Co-Founder & CTO at Motorica.

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AUREA AWARD 2024 PITCH 5

Active Esports Arena’ – a pitch from Peter Kortenhoeven, CEO & Founder of PWXR.

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AUREA AWARD 2024 PITCH 6

Brainjo – a pitch from Christian Gnerlich, CEO of Brainjo.

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AUREA AWARD 2024 PITCH 7

‘JUMP’ – a pitch from James Jensen, CEO of Limitless Flight.

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AUREA AWARD 2024 PITCH 8

‘Fast & easy 3D creation’ – a pitch from Andreas Edesberg, Co-Founder/CEO of Sloyd.

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AUREA AWARD 2024 PITCH 9

‘Patchworld’ – a pitch from Edo Fouillioux, Co-Founder CEO/CTO of PatchXR.

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